Background of the Promotion Conference

The 2024 Vietnam Premium Products Promotion Conference was recently held in Nanning, the capital of Guangxi Zhuang Autonomous Region in China. This event was co-hosted by the Asia-Africa Market Department of Vietnam’s Ministry of Industry and Trade and relevant departments of Guangxi, aiming to strengthen economic and trade cooperation between Vietnam and Guangxi, promote quality products from both Vietnam and Guangxi, and showcase cultural features. This promotion conference is also part of the implementation of the important consensus reached by the leaders of Vietnam and China in August 2024, further advancing practical measures to promote Vietnam-China economic and trade relations.

Exhibitors and Participants

The opening ceremony of the promotion conference attracted numerous Vietnamese and Chinese enterprises and related institutions. Attendees included leaders from the Asia-Africa Market Department of Vietnam’s Ministry of Industry and Trade, the Consulate General of Vietnam in Nanning, the Guangxi Department of Commerce, the Guangxi Department of Culture and Tourism, and representatives from more than 30 Vietnamese and Guangxi companies in fields such as food processing, fruit, and consumer goods. These companies showcased their unique products at the promotion conference, drawing significant attention from consumers and business representatives.

Highlights of the Promotion Conference

During the event, leaders from various relevant departments of Guangxi visited the Vietnamese exhibition area, which featured products from many well-known Vietnamese brands, including Trung Nguyen Group’s coffee, Nha Trang Swallow Nest Co., Ltd.’s bird’s nest products, Duc Quy grass jelly, Savinest bird’s nest, and PTK shrimp paste and pork, among other food and beverage brands. Nanning residents and tourists not only tasted these delicacies but also experienced Vietnamese culinary culture through food preparation demonstrations and cultural displays. Of particular note was the live demonstration of Vietnamese spring roll preparation and the pairing of Vietnamese red tea with Hue Imperial Lotus Tea, which was highly appreciated by the audience.

Live Promotion and Online Interaction

The event also expanded the influence of Vietnamese brands through modern e-commerce promotion methods. Representatives from the Asia-Africa Market Department of Vietnam’s Ministry of Industry and Trade and the Consulate General of Vietnam in Nanning introduced Vietnamese premium product brands to Chinese consumers via live streaming, taking full advantage of China’s current popular e-commerce promotion channels to increase consumer awareness of Vietnamese products. This initiative effectively helped Vietnamese companies reach more consumers in the Chinese market, particularly in Guangxi, a vital gateway for Vietnam-China trade.

Trade Relations Between Guangxi and Vietnam

Guangxi Zhuang Autonomous Region, which borders Vietnam, has a population of approximately 48 million and shares borders with Vietnam’s Ha Giang, Cao Bang, Lang Son, and Quang Ninh provinces. In recent years, trade between Guangxi and Vietnam has been very close, especially in the fields of food, agricultural products, and consumer goods. According to data from Nanning Customs, the total import and export volume between Guangxi and Vietnam reached approximately $36.3 billion in 2023, a year-on-year increase of 29.2%. Vietnam has been Guangxi’s largest trading partner for 24 consecutive years.

Significance of the Promotion Conference for Vietnamese Brands

The successful hosting of this “Vietnam-China Guangxi Premium Products Promotion Conference” is not only an important driving force for Vietnamese products to enter the Chinese market but also promotes brand building for Vietnamese companies in Guangxi and the broader Chinese market. This event marks the further expansion of the Chinese market by Vietnamese companies through Guangxi, an important channel, promoting the continued growth of bilateral trade. Additionally, Vietnamese and Chinese companies deepened their mutual understanding through this event, laying a solid foundation for future cooperation.

Conclusion

• Economic and trade cooperation between Vietnam and Guangxi has played a positive role in the growth of trade between the two countries, with Guangxi acting as a crucial bridge for Vietnam-China trade.
• Through this promotion conference, the visibility of Vietnamese brands in the Chinese market has significantly increased, especially in the strategically important border region of Guangxi.
• By combining online and offline approaches, Vietnamese companies have effectively expanded their market share, with emerging promotional tools such as live streaming proving particularly successful during the event.
• The promotion conference not only facilitated product showcases but also enhanced mutual understanding and friendship between the peoples of the two countries through cultural exchanges, contributing to the promotion of future cooperation between Vietnam and China.

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