Summary: Farmers in Ben Tre are bringing their products directly to consumers through Facebook, TikTok and YouTube, increasing visibility and boosting sales.

Ben Tre farmers are using live streaming to sell ornamental plants.

BEN TRE CITY — Farmers in Ben Tre City are increasing visibility and boosting sales by bringing their products directly to consumers through Facebook, TikTok and YouTube.

Bùi Hoàng Trọng, who sells ornamental plants in Vĩnh Thành Commune, Chợ Lách District, receives 30 to 40 orders a day through his YouTube channel.

He said his family used to face difficulties because they relied on traders to buy the plants and transport them to other provinces.

But he said a new path opened up for the family in 2019 when his son began posting photos of their products on Facebook and orders began to come in.

They now sell 7,000 to 8,000 ornamental plants a year, with more than 60 percent of sales coming through social media platforms.

Dang Văn Dũng, an almond tree seller in Hưng Khánh Trung B Commune, Chợ Lách District, said he sells about 10,000 almond trees a year for VND100,000-300,000, with 80 percent sold through social media and the rest through traders.

Recording videos and sharing them on social media is an important aspect of his sales activities.

He said that while some farmers have their own channels, others seek their help to shoot and post videos to boost sales.

Livestreaming sales of ornamental plants is becoming increasingly popular, allowing young people like Li Huangchen to easily earn a stable income.

Lê Hồng Ánh, owner of Ánh Cái Mơn Garden in Chợ Nghĩa District, said he works with live streamers like Tấn to sell his plants.

Nguyen Van Ban, chairman of the province’s Farmers Association, said farmers in the province have recently started using social media and e-commerce platforms such as Facebook, Zalo, YouTube and TikTok to sell their products directly, with good results.

In Chợ Lách district, flowers and ornamental plants are available all year round, with 50% of sales through online channels.

Local authorities regularly organize training programs to help farmers take advantage of e-commerce.

Key points:

• Utilization of social media platforms:Farmers in Ben Tre province are selling their products directly to consumers through social media platforms such as Facebook, TikTok and YouTube, increasing awareness and sales.
• Live broadcast and video promotion:Live broadcast and video promotion have become important means of agricultural product sales. Farmers have achieved good sales results by selling ornamental plants and other agricultural products through live broadcast.
• Actual case:Several farmer cases show how social media can boost sales: for example, Bùi Hoàng Trọng receives 30-40 orders a day through his YouTube channel, and Dang Văn Dũng sells 80% of his almond trees through social media.
• Local support and training:Local governments and farmers’ associations actively support farmers in using e-commerce platforms and regularly organize training programs to help them better utilize these tools.

In general, farmers in Ben Tre province have opened up new sales channels by cleverly using social media and e-commerce platforms, which not only increased the exposure and sales of their products, but also brought significant growth to the local agricultural economy. As the influence of e-commerce and social media continues to expand, the successful experience of these farmers will undoubtedly provide a useful reference for other regions. In the future, with the support of the government and local organizations, Ben Tre province will continue to explore more possibilities of digital agriculture to help more farmers achieve economic income and sustainable development.