Vietnam Prosperity Joint Stock Commercial Bank (VPBank) has recently been awarded “Vietnam’s Best Priority Banking Service 2024” by two internationally renowned organizations: Global Banking & Finance Review (GBFR) and International Finance (IF). This honor is a high recognition of the excellence of VPBank Diamond’s products and services. The organizing committee stated that the award was based on five main evaluation criteria: priority customer management services, asset management consulting, digital banking, exclusive products and services, and financial benefits provided to customers. Notably, VPBank was the only bank to meet all five assessment criteria for this award.

Since its official launch in 2018, VPBank Diamond priority banking service has established a strong market presence over the past seven years. The service offers an exceptional personalized experience to customers through a wide range of products and services. Currently, VPBank Diamond has 270 branches and transaction offices nationwide, including 56 exclusive lounges (Diamond Lounges) for priority customers, with other branches offering dedicated service rooms for priority clients.

As a market leader in digital technology, VPBank continuously updates its core platform. The VPBank NEO digital banking application consistently adopts the latest technologies to enhance customer experience. The bank has also launched Diamond Zone—a dedicated section within the VPBank NEO app that provides an outstanding service experience for key customers.

VPBank has introduced tailored asset management services for different customer segments, including Diamond Business (for entrepreneurs and businesses), Diamond Salary (for managers), Diamond Invest (for investors), Diamond Retiree (for retirees), and Diamond Family (for comprehensive family solutions). These solutions blend high-end financial and non-financial privileges, reflecting VPBank’s deep understanding of each group’s unique needs.

As a leading bank in Vietnam’s priority banking services, VPBank offers several exclusive benefits to VIP customers. These include special preferential savings rates, daily transaction limits of up to 30 billion Vietnamese dong, high-limit credit cards (with up to 10% cashback on all transactions), 1.1% foreign currency exchange fees, free international transfers, premium account numbers, and tailored loan products, overdraft options, and exclusive portfolios for businesses and business owners. VPBank also provides real-time securities account deposits, offering customers a seamless banking experience.

VPBank leverages its diverse ecosystem and subsidiaries, including VPBankS Securities Company and VPBankS partners, to offer advanced financial products and solutions to customers. These solutions are designed to optimize investment opportunities, promote asset growth, and help achieve personal financial goals.

In addition to financial services, VPBank Diamond offers a range of premium non-financial privileges. These include access to airport lounges, global concierge services, loyalty gift programs, and exclusive offers from health, fashion, dining, and resort partners.

VPBank’s priority banking business has reached a significant scale. Currently, the bank serves over 670,000 priority customers, accounting for 11% of the total individual customer base. Notably, these priority customers hold 90% of the total assets of VPBank’s individual customers, demonstrating the importance of this business segment.

VPBank’s third five-year development strategy (2022-26) sets ambitious goals, aiming to secure a position among the top three largest banks in Vietnam and rank among the top 100 banks in Asia. To achieve this, VPBank focuses on expanding its branch network, investing in advanced technology, and modernizing infrastructure to meet international standards. VPBank Diamond is seen as a key strategic area in which the bank has made substantial investments.

A representative from VPBank stated: “This award marks a significant milestone in our long-term development strategy aimed at providing comprehensive priority banking and wealth management services. Our goal is to offer excellent, effective, and tailored financial solutions for high-end customers in the Vietnamese market. This recognition is a new starting point for us to further strengthen VPBank Diamond’s position and reputation and achieve greater milestones.”

Key Points Summary:

• VPBank wins Vietnam’s Best Priority Banking Service Award for 2024, being the only bank to meet all assessment criteria.
• VPBank Diamond service has an extensive network with 270 branches, including 56 exclusive Diamond Lounges.
• The bank continuously innovates digital services, launching the VPBank NEO app and the exclusive Diamond Zone.
• VPBank offers customized asset management services for different customer segments, including Diamond Business, Diamond Salary, and others.
• The bank provides multiple exclusive financial products and services, such as preferential savings rates and high-limit credit cards.
• VPBank Diamond also offers non-financial privileges like airport lounge access and global concierge services.
• Currently serving over 670,000 priority customers, accounting for 11% of total individual customers but 90% of assets.
• VPBank has formulated a 2022-2026 development strategy, aiming to rank among the top three banks in Vietnam and the top 100 in Asia.

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