Whether large or small, trademark management is an essential part of any business’s branding strategy. Thanks to the emergence of new developing markets and the Internet, companies now face unprecedented opportunities to create high-value trademarks and more business models to ensure their visibility in the market. However, these opportunities also put more demands on companies to protect and exploit their own trademark rights and avoid infringing on the trademark rights of others.
This guide is designed to help business stakeholders, especially entrepreneurs, factory owners or managers of small and medium-sized enterprises, understand how to:
Create trademarks that appeal to consumers and are easy to defend against competitors;
Protect signs, slogans, slogans, logos and other important elements from unauthorized exploitation or use;
Avoid infringing others’ trademarks;
Actively monitor competitors’ trademarks;
Make full use of the value of trademarks and develop a strong brand strategy;
Break through national or regional borders through the Madrid System for the International Registration of Marks.