Artificial Intelligence (AI) is rapidly evolving, fundamentally changing various aspects of life. The computer market is at the forefront of this transformation, with numerous manufacturers launching new products to join the competition. A Vietnamese journalist interviewed Matt Codrington, Lenovo’s Vice President and General Manager of the Greater Asia Pacific region, about the development of the AI computing market and related opportunities.

When discussing AI’s impact on the computer market, Codrington acknowledged that AI is radically transforming the global computer industry. He pointed out that the growing interest in generative AI (Gen AI) and large language models (LLMs) is driving demand for more powerful processing capabilities and higher-performance computing. Lenovo envisions AI PCs becoming a disruptive convergence of client, edge, and cloud technologies. These AI-enabled PCs will revolutionize user experiences by enhancing performance, efficiency, and functionality, ultimately achieving hyper-personalization in daily tasks.

Lenovo is committed to “providing smarter technology for all,” aiming to shape a future of “smarter AI benefiting everyone.” To this end, the company is building a comprehensive AI product portfolio, strengthening its R&D capabilities, and establishing robust ecosystems and partnerships with leading chip manufacturers such as NVIDIA, AMD, Intel, Microsoft, and Qualcomm. As a global technology leader, Lenovo is dedicated to driving AI development, rooted in promoting innovation, enhancing global user experiences, and ensuring products remain at the forefront of the AI revolution.

Regarding the future development of generative AI, Codrington anticipates it will fundamentally change how individuals and businesses interact with technology. In the near future, generative AI will not only create content but also automate complex tasks, generate code, and provide personalized digital assistants. This advancement will make personal computing more user-centric, conversational, and intelligent, radically transforming the personal computing experience.

In the Asia-Pacific region and Vietnam, where digital transformation is rapidly advancing, generative AI is expected to significantly boost productivity and drive innovation. Lenovo plans to communicate this AI evolution based on the specific needs of local markets, emphasizing how AI can empower businesses and consumers according to their unique business goals and challenges. The company has developed a comprehensive hybrid AI product roadmap and is uniquely positioned with its full-stack AI product portfolio, including AI-driven PCs, smartphones, tablets, and a strong R&D foundation.

AI is expected to initiate a substantial replacement cycle in PCs, smartphones, tablets, and IoT devices, leading to advancements that enable businesses and consumers to remain competitive in an increasingly AI-driven world.

On sustainability, Codrington emphasized that it is core to Lenovo’s innovation strategy. The company is integrating energy-efficient AI technologies into its products to improve performance while reducing environmental impact. Lenovo is committed to improving the energy efficiency of AI laptops, aiming to reduce carbon footprints to meet consumers’ growing demand for transparent and environmentally friendly products. This involves integrating advanced power management and energy-efficient components.

Lenovo’s hybrid approach includes offering AI capabilities across various platforms, from pocket-sized devices to the cloud, with a vision to nurture a sustainable future. In line with its sustainability goals, the company aims to achieve net-zero emissions by 2050, with science-based carbon targets verified by the Science Based Target Initiative. Specific goals include reducing greenhouse gas emissions by 50% by 2030 and improving energy efficiency across product lines.

Furthermore, Lenovo is transitioning to a circular economy model, using recycled materials, improving recyclability, and innovating in eco-friendly packaging. The company uses post-consumer recycled content in some PC components and offers asset recovery services to help businesses responsibly dispose of end-of-life equipment while maximizing its value. Lenovo’s TruScale as-a-service model allows businesses to use only what they need, minimizing resource deployment and promoting technology reuse and recycling.

Recently launched at the 2024 Innovation World Conference, Lenovo’s Aura Edition PCs, such as the ThinkPad X1 Carbon Gen 13, are designed with the circular economy in mind, incorporating 90% recycled magnesium in the C-cover.

Regarding how Lenovo is leveraging AI advancements to revolutionize the global PC market, Codrington introduced a series of AI-driven devices launched by the company in 2024. These devices are dedicated to transforming personal computing, especially in the Asia-Pacific and Vietnamese markets. By integrating AI into various product lines, from entry-level IdeaPads and Yogas to high-performance ThinkPads and ThinkStations, Lenovo ensures AI technology is accessible to all customer segments.

During IFA 2024, the world’s largest trade show for consumer electronics and home appliances, Lenovo showcased the Aura Edition, a high-end series of AI-enabled laptops developed in collaboration with Intel. The series, featuring cutting-edge models like the ThinkPad X1 Carbon Gen 13 and Yoga Slim 7i, is designed for professionals and creatives, boasting advanced AI capabilities, powerful processing, and stylish designs.

Lenovo’s innovative solutions, such as Digital Workplace Solutions powered by generative AI and TruScale, aim to boost productivity and promote work-life balance. AI engines enhance performance across multiple product lines, including Yoga, IdeaPad, Legion, and LOQ. The company’s centralized customer support platform offers a range of services, such as Premium Care and Smart Lock, providing effective assistance and protection for personal and business customers.

Codrington emphasized that cybersecurity remains a top priority for Lenovo. The company’s products are equipped with comprehensive security features, such as biometric authentication, data encryption, and ThinkShield solutions, to provide robust protection against cyber threats and ensure customer safety.

Addressing the balance between high-performance AI capabilities and affordability, particularly for businesses and consumers in emerging markets, Codrington stated that Lenovo ensures advanced AI devices are available at different price points through a diverse product portfolio, making AI-driven technology accessible to consumers and businesses in emerging markets.

The company’s goal has always been “Smart Technology for All,” achieved by offering AI capabilities at various price points. Products recently launched at IFA 2024 highlight Lenovo’s commitment to delivering high-performance AI without compromising affordability. For instance, new Yoga and IdeaPad devices feature Lenovo AI Engine+, optimizing power management, performance, and cooling systems. These devices cater to a wide range of users, from students and professionals to casual users.

On the business side, Lenovo’s AI-based ThinkBook and ThinkPad series support enterprises navigating the AI era. These products offer scalable AI solutions that enhance productivity and security while maintaining cost-effectiveness. The ThinkBook 16 Gen 7+ is a prime example, leveraging AMD Ryzen AI processors to accelerate workflows, enhance multitasking, and ensure data protection.

Lenovo’s flexible pricing structure makes cutting-edge AI capabilities accessible to businesses of all sizes, especially in emerging markets like Vietnam, driving digital transformation. By offering a diverse product portfolio, Lenovo ensures that consumers and businesses in emerging markets have access to advanced AI-driven devices.

Key points summary:

• AI is radically transforming the global computer market, with Lenovo actively responding to this change.
• Lenovo is committed to providing intelligent technology for all, driving AI development and innovation.
• Generative AI is expected to significantly change how individuals and businesses interact with technology.
• Lenovo places sustainability at the core of its strategy, striving to reduce environmental impact.
• The company has launched multiple AI-driven product lines, covering different price points and user groups.
• Lenovo focuses on balancing high-performance AI capabilities with affordability, especially for emerging markets.
• Cybersecurity is a top priority for Lenovo, with products equipped with comprehensive security features.