Implementing the Origin Traceability System to Boost Global Reach for Vietnamese Products
In the global market, the traceability of Vietnamese products’ origins has become a key requirement for entering other countries. Since the introduction of the origin traceability system in Ho Chi Minh City, scheduled for the 2021-2030 period, Vietnamese goods have found pathways to global consumers, particularly through distribution channels set up by Vietnamese businesses abroad. This system not only enhances transparency but also accelerates the entry of Vietnamese products into global markets, ensuring faster access to consumers worldwide.
Successful Case of Vietnamese Lingzhi Mushroom Entering the U.S. Market
Vietnamese Lingzhi mushroom is a prime example of a product that successfully entered the U.S. market via Amazon. According to Dr. Le Hoang The, a Vietnamese living in Japan and the manager of VOS Ecosystem Co., Ltd., traceability was crucial alongside product quality. He stated, “When Vietnamese products enter the U.S. market, they must first be certified, patented, and undergo necessary tests. This is equivalent to the product’s ‘identity card,’ allowing foreign consumers to verify and confidently use the product.” Furthermore, functional foods must be organic, lab-tested, and meet U.S. standards. Registered trademarks are also essential to ensure that the product cannot be counterfeited. These criteria have provided the foundation for Vietnamese Lingzhi to firmly establish itself in the U.S. market.
Traceability as a Key Factor for Instant Fruit Coffee in Foreign Markets
Nguyen Ngoc Luan, CEO of Global Trading Bridge Co., Ltd., also emphasized the importance of traceability for export goods. By strictly adhering to the origin transparency requirements of importing countries, his company’s products have gained a stable foothold in international markets. “The first thing for us is to follow the ISO process, with complete documentation and data for every batch of goods. This data is then encoded using QR codes or technical information on the portal. It is crucial to have an internal control department and invest in building a quality management system,” Luan explained.
Significant Investment by Vietnamese Companies in Traceability
Many Vietnamese companies have recognized the need for traceability in exports and have invested substantial resources to optimize their systems. For example, Green Nishimiya Co. has made notable achievements in this area. The company’s external affairs director, Du Tu, mentioned that they have built a dedicated team to use all available applications on the market for traceability. The team ensures compliance with standards set by suppliers, manufacturers, and import partners. Moreover, the company continuously enhances its data recording and inspection systems to ensure accuracy and transparency throughout the supply chain.
Traceability as the Key to Global Market Entry
As countries’ regulatory systems expand and rules become stricter, Vietnamese companies aiming to sell their products internationally must meet the associated requirements. Leong Minh Huan, director of the Institute for Business Development, stated, “Traceability is a way for companies to demonstrate their commitment to product quality and origin transparency. It proves that products and goods comply with international standards related to quality, safety, and the environment. This builds trust among business partners and consumers, fosters trade relationships, and creates a competitive edge in international markets.”
Enhancing the Global Competitiveness of Vietnamese Products
As Vietnam joins a series of next-generation free trade agreements and deepens its integration into the global economy, the international competitiveness of Vietnamese products has been further enhanced. However, alongside government support, businesses’ innovation and efforts are equally crucial. To affirm the quality of Vietnamese products in foreign markets and gain the trust of global consumers, businesses must continually raise their standards, fully understand, and meet the strictest market requirements. Adhering to traceability regulations and applying new technologies will help Vietnamese products and brands gain more recognition in markets worldwide.
Conclusion
- Traceability is key for Vietnamese products entering global markets. It is an essential condition to ensure that products meet international market standards and gain consumer trust.
- Various industries ensure transparency through technology. From Lingzhi mushrooms to instant coffee, Vietnamese businesses rely on traceability systems to guarantee product quality and origin.
- Investments in traceability enhance international competitiveness. Many Vietnamese companies are investing in technology, specialized personnel training, and robust data management systems to meet global market demands.
- Regulatory standards are becoming stricter worldwide. As countries raise the bar for import product quality and safety, companies must implement efficient traceability systems to ensure market entry.
- Free trade agreements promote globalization of Vietnamese products. Vietnam’s participation in international trade agreements has opened new doors for its products, but businesses must comply with regulations to maintain competitiveness.
These measures are gradually shaping an internationally recognized brand image for Vietnamese products, laying a strong foundation for their success in global markets.
